Meme’s the Word
The scientific revolution spawned by The Origin of Species is now morphing in ways Charles Darwin himself might not have expected, as the principles of adaptation and natural selection are manifesting themselves in fields far removed from biology. Most notably, when applied to human thought, culture, and institutions, the theory of evolution becomes the discipline of memetics. A meme is a concept adept at replicating itself within human brains and influencing human behavior. Memes, like genes, can